New year new business

2010 is here and there is a lot to be positive about; new year’s resolutions (more to come on this shortly), a move away from last year’s recession depression (yes, positivity is one of my new year’s resolutions) and the beginning of a whole new decade of innovation (I’ll elaborate in further posts).

One area that I am particularly watching this year is the development of social networking sites and their use for businesses.  At the moment there is an obvious divide between social networking sites; facebook and myspace and business networking sites, ecademy and linked-in.  I am interested to see whether the social/ business divide will continue to develop separately or as expected will merge into one overall space…

Our strategy at Rufus will be to bring these sites together, so that you can interact with us on a business and social level simultaneously.  This works for us.  However what about as an individual?  As social sites make more of our individual data available, how many people will stop making this information public?   A good point made my Meghan Keane in her article ‘As social networking goes public, will users stop sharing?’

http://econsultancy.com/blog/5132-as-social-goes-public-will-users-retreat-from-social

What do you think?

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Rufus rebrands santa

Here at Rufus Leonard, we’ve had the pleasure of rebranding Santa.  Watch here to find out what happened….

http://www.youtube.com/watch?v=GV5dKHpkr1E

Rufus rebrands Santa

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The proof of the moustache

Some of you have been asking for proof of the Rufus boys hard work… so check out the video on our YouTube page.

RufusMovember

Well done the boys – again!

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Well done the Rufus boys

The boys at Rufus Leonard have been raising money for a good cause throughout November. 

In support of the international Movember charity, an organization that backs the fight against prostate cancer, Rufus Leonard’s chaps have been carefully cultivating the very best furry friend on their top lips.  It’s been pleasure and pain all month and they’ve raised over £1200 for the charity.

So well done the boys…

Our Chief Exec leading the Movember cause

And to check out how much was raised or to add to the pot http://www.justgiving.com/RufusLeonardMovember

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Best price lady, honest.

I’ve recently been on a yoga holiday to Marrakech.  A first for me, for Marrakech and Yoga.  Two key things struck me.

Firstly everyone in Marrakech is a salesperson… you can’t move without being coerced into buying  something: a scarf, a tagine, a full body ‘remove all of your skin’  body scrub and all kinds of live animals – all at the best price lady, honest.

And secondly even when you don’t think you are being sold to, you’re still buying something.  Take a photo of a snake charmer  – 10 dirhams please, walk past a performing monkey – 10 dirhams please, get lost on your way back to your Riad 20 dirhams please.

So it made me think.  Yes I felt constantly harassed and a little pressured at times.  But I was the outsider, once I understood the way things worked I settled right into the flow.  The key thing for me was that after years of tourism they have studied their audience and worked out how best to interact with them.  Even if sometimes this was definitely over-engineered and at times a bit overwhelming.

So I managed to barter my way to some ‘best prices’ for the tagines, scarfs, and body scrub – yes I succumbed.  But I was also coerced  into paying for pictures of snakes and some directions back to my Riad that I hadn’t intended… but actually didn’t mind paying for in the end.  After all when you’ve walked the same route 5 times and have lots of street traders smirking at you and a line of children following you ‘pied piper’ style, you don’t really mind paying a small fee for one of them to show you the way home… best price lady, indeed!

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Don’t plan just play

This is not normally my mantra (I like to be organised and prepared), but it’s key advice for the right mindset when approaching social networks….

So after recently writing a social networking plan for Rufus Leonard, I am jumping in with both feet and setting up my own blog.  It’s all new but I’m going to learn as I go and hopefully share along the way…  Here goes then.

Julie Randall

That's me

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Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

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